Wednesday, October 14, 2009

when Marshmalloween was every day

In the '70s, not only was TV a vast wasteland but it extended onto the kitchen table at breakfast time. It was okay for kids to get scared then, and we embraced it. We even saluted the classic Universal monsters with our choice of cereal, such as Count Chocula, Frankenberry, Boo Berry, and the lesser known Fruit Brute and Fruity Yummy Mummy. Eating Count Chocula is like vampirically sucking at the neck of a chocolate Easter bunny full of Nestle Quik and marshmallows. It is the only cereal of the bunch available year-round.
Facebook pal Phil Casale reminded me that General Mills is releasing Boo Berry and Frankenberry during the Halloween season, so if you miss getting you berry infused sugar bombs, now is the time to raid the cereal aisle. I wish they'd also release Fruit Brute, the werewolf themed cereal most of us forgot until Quentin Tarantino stuck a box on Lance's table in Pulp Fiction when he was getting that inopportune phone call from Vincent about the "OD'ing bitch" Mia Wallace in his car.
It was the 15th anniversary of Pulp Fiction this year, can you imagine that? I hope for the 20th, General Mills issues a special edition box of Fruit Brute with a needle full of candy adrenaline we can shoot into our mouths. Thanks to he Retroist blog for the full box photo of Fruit Brute!

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